Announcing the 2012 Dates for the CBA’s INTERNET DOMINATION BOOTCAMPS

What Is This All About?  If you want to get new patients from the internet, and we mean LOTS of them (lots more than you are currently getting), then you DO NOT need to hire somebody for $500/month, you do not need to create a ton of new websites….all you need to do is our WEEKEND WORKSHOP.

You DO NOT NEED TO BE A GEEK, NERD, SUPERMODEL, Etc…  The only requirements are: you can sort-of type, you have a website, you have a laptop with wireless access (we supply the internet), and a free weekend.  For more details, be sure to click the image above as we have a seperate website for you to check it out – seating is EXTREMELY LIMITED as we personally ensure that each attendee is taken care of and totally is able to implement what we go over RIGHT THERE!  (who wants more new patients from the internet??  Yeah!)

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Ready to massively expand on your chiropractic marketing?

Join us for a fun (actually quite intensive) weekend in Scottsdale, Arizona for the 3rd semi-anuual Chiropractic Internet Marketing Bootcamp!  The Fall Internet Marketing Bootcamp with take place in beautiful downtown Scottsdale on November 4th and 5th.  EXTREMELY limited seating as this is a small interactive group where you will actually DO nearly all of the components of internet marketing right then under our close guidance and support.

How many people do you bring in from the internet each week?

To check availability, contact CBA today and ask for JinLi…1-888-989-0855.

The Chiropractic Business Academy – chiropractic marketing with spunk and finesse…chiropractic coaching with flare and results.

Chiropractic Posters THAT WORK!

Effective chiropractic education is absolutely essential if you want to make a difference in enhancing lives through chiropractic.  If you cannot help a prospective patient understand what chiropractic is, how it works, why it is different, and why it is way cooler than getting surgery or popping drugs, then you potentially have lost that person back to the ole’ medical model.

In my experience, I think that we are incredibly fortunate to have a ‘new’ message of healing from the inside->out that most people have NEVER heard…and we are given what seems to be one ‘chance in a lifetime’ to help show them a different road to travel.

Anyway…off of the podium I go to introduce some EFFECTIVE chiropractic posters that don’t look like 80′s remixes! (Think Night Rider, Duran Duran, Aerosmith here)

Our chiropractic posters are modern, clean, contemporary and communicate in lay terms what we are working with when it comes to the chiropractic approach.  If you are looking for some new chiropractic posters to mix-up or spruce up your adjusting suite or evaluation room (perfect spot for them BTW), then look no further my friends:

Fax orders to Jessica: 714-665-3961

All posters are 18”x24” on 14pt cardstock (like postcard paper)

NOTE: The ‘Email-Only’ special (mentioned in our piece above) is extended to our website visitors through the next 6 weeks (or until our office online store opens).  Just print the page, fax it your order and start educating your clients.   Enjoy!

The Chiropractic Business Academy is your source for effective chiropractic marketing, business development (think entrepreneur!), chiropractic seminars, and now: chiropractic posters!

What you most likely didn’t learn about chiropractic marketing in chiropractic school:
No matter the location or size of your clinic, or the relative success you’ve experienced to this point in your career, I would be willing to bet a pretty penny that you probably have at least some attention on the number of new patients in your practice.  In my years of putting 100% of my attention into the area of chiropractic marketing and new patient acquisition, I have some gems to help you fast forward to a new level of patients that you serve in your practice.

Before I go too deep into the technology of chiropractic marketing, I want to first let you know why I have a fascination with chiropractic new patients procedures.  In my practice, I have spent the last 6-7 years solely working ‘on‘ my practice, rather than ‘in‘ my practice.  What I mean by that is that I have put in place specific executive tools that have enabled me to be anywhere I want, whether it be at home, on a vacation or in a coffee shop masterminding, and my practice will actually grow in my absence (currently statistics: averages 22 new patients per week and serves over 500 patients per week).  This is certainly not to boast, but simply to show you what is possible in the owning and operating a chiropractic ‘business’ rather than just a ‘clinic’.  It is not magic, just simply application of some solid, proven business systems.

Anyway, my point being, I have had endless amount of time over the past 7 years fully committed to piloting and testing new chiropractic marketing methods, techniques and programs.  In my journey and experimentation I came across some very specific points that I feel are extremely important and must be understood for a chiropractic marketing program to succeed for long-term growth of the office.

Here are some things you should know about chiropractic marketing and attracting new patients into your office:

• There is an exact technology on how to attract new patients into a chiropractic office. You just need to learn it and apply it.
• The better that you and your staff are trained on chiropractic marketing and new patient acquisition, the more control you will have over the number of new patients your practice gets.
• Every factor limiting the number of new patients you currently get is an internal factor—meaning it’s not because of the economy, or your town, or anything else outside of your practice. This is good because it means you have control and can be ‘at cause’ over the expansion.
• Any chiropractor can learn how to get high numbers of new patients on a consistent basis.  We have proven this at the Chiropractic Business Academy…even if you ‘hate’ doing the chiropractic marketing!
• If you feel your service is valuable, you should share it with more people!  We need more chiropractors serving more people to help them heal and grow naturally with the chiropractic wellness lifestyle.  I am sure you agree that our current national healthcare system is not healthcare at all.

Chiropractic Marketing Has a Recipe

Some doctors are surprised to learn that there are exact formulas and strategies that will literally guarantee you see more new patients.  I teach these exact chiropractic marketing strategies to my clients through the Chiropractic Business Academy Marketing Courses, through the Academy Workshops and One on One Consulting.   Although the exact marketing strategies are reserved for our clients, I can share with you some basics.

Your marketing success starts with your viewpoint on chiropractic marketing.   To find out what your current viewpoint on chiropractic marketing is at this moment, try this simple exercise:

Take a look at what you wrote. Do your responses indicate that you are excited about introducing chiropractic to new people? Can you see evidence in your responses of back-off to creating a strong marketing effort? If so, you’d really benefit from handling those points.

One of the most effective ways to change your viewpoint is to acquire correct data in that area.   The more you know about chiropractic marketing for instance, the more logical your conclusions will be when making marketing decisions. And let’s face it, if you know how to be successful at something, don’t you feel better about it?

A rock-solid chiropractic marketing program has multiple sources, or we refer to them as Legos, of new patients coming into your office. For example, our Signature marketing courses and webinars cover over 40 ways to market a practice. Knowing and understanding multiple techniques makes it easy to attract 60, 80 or 100 new patients per month, or more.

Chiropractic Marketing Foundations

Here are some examples of a couple foundational approaches our clients use:

• A program or method to acquire as many names and phone numbers of local people as possible. To do this we teach our Public Gift Certificate program. This specific technique has 5 different approaches and gives our clients endless leads to contact for introductory services.  What form of introductory service can you provide to the public?  How can you make that introductory service known to the demographic that you want to attract to your office?
• Multiple strong Business to Business, or corporate programs. This is an alliance with a local business or major corporation which allows you to farm leads from their clientele or employees. We teach numerous ways to do this including Lunch Lectures, Corporate Massage programs, Wellness Events and other introductory programs. The key is to offer a truly valuable introductory service as businesses will literally be calling you to come over!
• An Internal Referral Program. This should be a truly engaging, active, strategic (and fun) activity. In communicating with each patient you must direct their attention in a very precise manner—for instance, using symptoms, conditions or circumstances. Each week or every other week providing a new viewpoint on a specific unwanted condition.  Your goal is to get a name AND contact information of the referred person with that unwanted condition—so you can mail them more information about their symptom or condition, as well as invite the referral into your practice.

No matter the target audience or the strategy used, there are some key factors on which to build a consistent chiropractic marketing effort:

• Structure each chiropractic marketing activity so that it can be done by a non-doctor. This will allow you to pass the activity to another staff member and you can further your progress of becoming the CEO or executive director of your ‘business’ rather than running every single activity in a one-man/woman-show ‘clinic’ (we have all been there before!).
• The more you market, the more new patients you will have. There is actually a direct quantifiable  relationship between the number of hours and attention allocated to chiropractic marketing and the number of new patients a practice sees.
• Whatever chiropractic marketing you do must communicate a concept which the consumer will understand and be interested in.

As you become more established with your ‘Legos’ of chiropractic marketing you see this pay off for the long-term.  What makes you different from the other chiropractors in your area?

In summary, I am happy that you are a chiropractor and are here to help a lot of people in your community.  We definitely need to be helping more of the people in our towns find the best natural and holistic way to enhance their health: chiropractic!  As a chiropractic coach, my goal in the chiropractic management game is to get you to the finish line first.  I truly hope this article stimulates and inspires some of you into action with your chiropractic marketing so that you can reach, teach and touch more of these people!

Learn more about chiropractic.

Where is your chiropractic marketing RIGHT NOW?  This posting is to help you END New Patient ‘problems’ FOREVER!

Common chiropractic marketing wisdom says that the solution to problems faced in most practices would be solved with more new patients. The truth is this, more new patients may or may not handle the exact problems plaguing any one particular practice, but I am sure you could agree that most of us would be at least a little better off with a couple extra new ones each week. That is because acquiring new patients IS A VITAL aspect of chiropractic practice.  Therefore, knowing how to maintain a steady stream of new chiropractic patients into your office is no less important than knowing how to deliver a high quality health care service– from the standpoint of maintaining a healthy business that can continue to service your community.

So…how can you create a steady stream of new chiropractic patients into your office?  Well, it’s not by thinking like a doctor.  That is because “doctor” is a particular hat within a health care organization and has little to do with marketing.  Chiropractic marketing is composed of different hats that are not the “doctor” hat.

In fact, the reason some speak disparagingly about other chiropractors who market their practices is because they worry about the “image” the doctor is creating for the rest of the profession.   The “image” concern has its origin in the fact that in this society, a doctor belongs in the health care delivery division of a company, not the marketing division.   That is not to say that I believe chiropractors shouldn’t market themselves— to the contrary, I KNOW IT IS VITAL FOR CHIROPRACTIC PRACTICES TO DO CHIROPRACTIC MARKETING EFFECTIVELY AND ON A LARGE SCALE.  I’m simply pointing out WHY someone may think it’s odd for the doctor to be doing the marketing.

Chiropractic marketing is essential.  Here is why:

I believe that it is essential for a chiropractor to not only know how to do the various chiropractic marketing actions (regardless of whether he does them himself or oversees these activities in the practice) but also to understand the subject of Chiropractic Marketing so well that he can think like a marketer.  Another words, it’s not good enough to just do some chiropractic marketing, or hire someone to do it for you.  If you want to get rid of your new patient problems forever, then you need to be able to think like a marketer—and really be effective in your application of what you understand about the subject.

So, here is the guarantee.  If you learn to think like a marketer and you are effective in your application of the subject, you’ll never have new patient problems again (except problems created by too many new patients—a relatively small club you’re invited to join).  All you need to do is really develop your understanding of marketing, and then be effective with your application.  If you do this, you’ll find that it’s not hard to drive massive numbers of people into your practice.

As I write this article on chiropractic marketing, I can already start to feel a few of the readers out there cringe.  But before you make a decision as to whether or not these ideas are valid consider that there is a very important distinction to make.  Once you’ve recognized the fact that there are multiple hats within an organization such as reception, billing, therapy assistant, etc, and that sometimes those “other” hats are worn by someone whose main duty is something else, such as office manager, owner, or even… doctor, you can start to sort this out successfully.

So what is the Chiropractic Marketing Hat?

The key is to wear the ‘hat’ you need to wear when you are doing the activity that requires that hat, and don’t confuse it with other hats you may need (or want) to wear at other times! This datum has many applications.  If you are the doctor in the office, and you need to cover the reception post, be the receptionist when you do it.  Another words, while up at the front desk don’t give a consultation instead of rescheduling the appointment—reschedule the appointment!  When you go home at night to the family, wear your hat as mom, dad or spouse, not doctor or owner of the clinic!

To the point of this article, when you are providing patient care, wear your hat as doctor, not receptionist, biller or marketer.  This is the time to think like a doctor!  And when you are chiropractic marketing, wear your hat as the marketer– and put that doctor hat down!  Think like a marketer while wearing the chiropractic marketing hat!  For goodness sake, do what you are doing when you are doing it!  Not something else!  That is sanity!

With that in mind, there is a clear cut difference between understanding the subject of Chiropractic Marketing and knowing how to do a few chiropractic marketing actions.  For example, you may know how to give a lecture or do a spinal screening (both marketing actions), but you may not know what makes those actions a success, or a failure.  To not know the basics underlying any successful marketing action is a tremendous liability and creates a situation where the business owner is at the effect of his environment—unable to alter his approach to adjust to changing times!  Sound familiar?

Understanding the subject requires an understanding of the basics which underlie any successful marketing action.  Once you know and can apply these basic fundamentals of Chiropractic Marketing, you can think like a marketer and actually make any chiropractic marketing action more effective.  You’ll also be able to come up with your own chiropractic marketing actions. The chiropractors who can do this never miss an opportunity because they are always able to think like a marketer.  Their kung fu is strong!…and so can yours!

So, what is the first step to thinking like a marketer?  Well, giving up any sort of “holier than thou” attitude most of us get when we become an expert in a field of study—such as chiropractic.  How many doctor friend do you know who suffer from ‘expert-itis’?  The correct viewpoint is one of a humble leader willing to communicate with those in the vicinity– in a way that they will understand.  Be genuinely interested in others despite the fact that they may not know or care about you or chiropractic.  This opens the door to understanding people and their motivations.  Only then can you get busy establishing lines of communication to many, many people.

To sum it up, don’t just be interested in getting others to know you and what you do.  You must be genuinely interested in getting to know others.

Next, figure out how to get yourself educated on the subject of Marketing and its application in the field of chiropractic.  There are many books, videos and training programs both inside and outside our profession with which to achieve this objective.  Even if you were to spend one hour a day for about three months studying the subject of Marketing, you’ll find yourself in a whole new realm of understanding—literally an expert compared to other doctors.   In just 90 hours of study, you would probably give yourself more tools than you’d ever need to run a busy chiropractic office.

After that it would be the application of those tools.  To get really good may take a few more months, but actually, you’ll come to find that you’ll probably see results from the outset of your studies because you’ll just start to think differently.  Each and every chiropractic markting facet you employ is kind of  like a Lego toy.  Each Lego can represent a particular program that produces ‘x’ number of new patients, such as a referral program or a corporate event.  Build yourself a diverse castle with these marketing Legos and you have a chiropractic empire with vast flows of new patients…consistently.  This principle is exactly what I mentor other doctors on, as well as how I apply chiropractic marketing in my practice that I run remotely.

In review, this all is dependent on you studying correct data on marketing and successfully applying it.  In any subject, there is true data and false data around—so you will need to also use your skills of data evaluation.  However, some of us are doing absolutely nothing in the area of chiropractic marketing.  So, luckily, if this is the situation for you, you can fall back on the fact that doing SOMETHING is almost always better than doing NOTHING!  In which case the validity of the data that you study would be of lesser importance than whether or not you were actually active in the area of marketing.  Nonetheless, the truer the data, the better the chance of results.  I follow the practice of finding a successful action, and once it is proven to work, then I pour the coal on it to reinforce the success long-term.  You can try all kinds of new shiney patient attraction tools out there, however, you will need to ground your practice on solid proven marketing approaches…ones that work in YOUR office.

In summary, guarantee yourself a prosperous future, with lots of new chiropractic patients, a thriving practice, helping those in your community lead happier, healthier lives!  All it takes is a shift in your perspective away from the ‘expert’ and into the shoes and headspace of a marketer. Do this on a large scale and you’ll likely find tremendous fulfillment every day. Lesson of the day for your chiropractic marketing: learn to think like a marketer and make it happen!

This time we are going South Beach style in Miami at the modern and contemporary Hotel Victor!
EXTREMELY LIMITED Seating Available, so reserve now.