The FOUR BUSINESS MODELS of Chiropractic Practice

The FOUR BUSINESS MODELS of Chiropractic Practice

Chiropractic Efficiency Chiropractic Expansion

Which Type is Yours?

Disclaimer :  I am not here to say one is better than the other. 

My goal in one of these videos is to show you how to understand your desired model so you can MASTER Your Chiropractic BUSINESS.

The result??  When you can focus your GAME PLAN – you get to your desired “End Game” much easier and MUCH FASTER…whether that is a retirement nest egg…more vacation time…or to pass your practice down to your kids…whatever it may be!…

Choose Your Desired Business Model below (click to play):

TYPE NUMBER ONE: The Chiropractic Owner-Executive 

>>>  For more details on the capacity limits of each practice type, as well as the typical income from each type – check out the article: How Much Income Should a Chiropractor Earn

TYPE NUMBER TWO: The Chiropractic Owner-Manager 

By understanding the ROLES you want to be doing on a day-to-day basis, you will be able to then identify your model’s “ceiling” for capacity and production (as there is a lot requiring YOU!).  As the entrepreneur (yes – YOU) you as the executive have the ability to bring on staff to free yourself  up in some of these roles.  That truly allows you to put your attention on Expansion to that capacity.

The decision is yours to make – how big do you want to go?….how much time do you want to spend inside the practice?

TYPE NUMBER THREE: The Low-Overhead/Low-Staffing Model


We hope you found these videos useful.  Knowing these different types would have been PRICELESS coming out of chiropractic college as we could have simply forwarded through the typical barriers to practice growth by knowing what the business model DESIGN could be!

The Chiropractic Business Academy (CBA) trains chiropractors to build profitable staff driven offices.  CBA does this by training the owner and staff, and providing ALL the administrative, marketing and sales tools needed to build profitable practices.

How To Build A STAFF-DRIVEN Chiropractic Office

How To Build A STAFF-DRIVEN Chiropractic Office

There are correct and not-so-correct ways to “groom” your chiropractic Dream Team.  If you do it right, they will build a self-sustaining, staff-driven dream practice.


It’s a practice in which the staff members take an active role in creating the future of the practice.

Staff members do this by working effectively and efficiently, without the need for much oversight.  They are guided by the general direction of the owner through company policy and training.  They don’t need orders to know what to do.  Orders ARE issued, however, as a method of coordination but not as a necessary part of getting the staff member into action.

More important than just doing their jobs, the group members of a staff driven office create on their posts.  They don’t just handle the work created by the blood sweat and tears of the owner, but they create more opportunity for the organization through their own efforts.

In short, the work, the responsibility, and the energy needed to maintain or grow a practice are truly shared amongst all in a staff driven office.


First, it’s more fun to play in a group that you like than by yourself.  Whether you are truly the only person in your office, or it just feels that way, I’m sure you can imagine that it would be more fun and more productive to have staff in your office sharing in the work, responsibility and rewards of practice.

Secondly, you can get more done with a group than you can by yourself.  Each person has a limit as to what they can accomplish alone.  This is what stalls the growth in most practices—the personal limitation of the owner doctor.  This limitation does not occur in the Chiropractic Business Academy model because it’s staff driven.  The only limitation is your ability to hire, train, apprentice and keep great staff, and to organize. The limitation is not your own energy, or time.

Lastly, you build an asset that will continue to pay you money after you retire, move on to another game, or that you can sell for a significant price.  Even the largest of chiropractic offices can’t usually be sold for more than a few hundred thousand dollars because the owner selling the practice is the person who wears all the major hats within the practice—and he or she is leaving!  What’s that worth?


It starts with an owner who is hatted as an executive.  He must know how to envision an ideal scene for an activity, organize it’s into parts, organize those parts into workable actions, and assign those actions to manageable posts that can be occupied by a staff member.

That executive must also know how to assign proper statistics to each of the activities and set up a reporting system so that vital information is logged and routed to him on a regular basis.   This allows him to monitor areas without micromanaging them, or having to do them himself.   It also allows him to predict future needs of the office, and reverse a downturn in statistics before that downturn crashes the income.

If that executive also logs significant changes in the organization against graphed stats, such as key hires or new marketing activities, he then has a tool on which he can look back to evaluate the effectiveness of changes on stats.

Key #1 of how to build a staff driven office is that the owner is trained in executive skills.

The executive must be hatted on how to find potential staff members.  It rarely happens that you will find a great staff member in an interview. It’s more likely that you will find a potentially great staff member in an interview.

By and large, great staff members are created, not found.  This is more a comment on our current education system and the commonly excepted work ethic of this society, than on any one individual staff member.

Most people are willing and need a lot of help.  Some are very capable and can be great with some training and guidance.  Few arrive ready to take on the world—because most in that condition run their own organization or have found their way into higher paying industries.

Key #2 is that the key staff members are trained in some or all of the executive skills, just as the owner. 

It is also critical that all staff are trained thoroughly on how to perform their job duties and on the general administrative workings of the office.

Staff pay should somewhat mirror the incentives of the owner.  A business operating in a capitalistic system promises certain rewards to an owner, in exchange for value provided by that business to society.  If the owner of a company provides value to others, in excess of the resources he expends providing that value, he earns a profit.  This is a good incentive.

If staff members earn greater compensation, as the business provides greater benefit to the community in excess of its expenses, then the staff member will most likely work harder, smarter and more efficiently, to continue expanding the company—just like an owner.  Not all staff will respond this way, but the ones you want, will.

Key #3 is to pay a low base and an incredible production bonus for staff.

In chiropractic practice, we have a worthy purpose and an effective method of achieving that purpose.  A staff driven office has a leader who sets the direction of advance.  It can be the owner, or someone designated by that owner.

Key #4 is to be the leader of your group. 

Everyone wants to go somewhere, and you either need to lead or get out of the way, by assigning a leader and letting them lead.

This is by no means a complete list of everything you need to build a staff driven office—but if you get these points in, you’ll be well on your way.

The Chiropractic Business Academy (CBA) trains chiropractors to build profitable staff driven offices.  CBA does this by training the owner and staff, and providing ALL the administrative, marketing and sales tools needed to build profitable practices.

Chiropractic Management Success Story

Chiropractic Management Success Story

Chiropractic Efficiency Chiropractic Expansion Chiropractic Seminars Chiropractic Training

Chiropractic Management Success Story

Successes from our In-Office Delivery

At CBA we focus on Chiropractic expansion, proper organization is key to this.  One of the ways we accomplish this is through our  week of in-office training and implementation to help your staff work together as a cohesive group to get production done and help more people.  Here are some wonderful testimonials from a few of the staff of just one of the offices we have done In-Office delivery for.

“I have learned so much in these couple of days that I can apply not only to my job, but life in general.  All of the principles that were covered can easily be applied to any situation.  I think that this course will definitely help my current job position in order to help me get more oranized and get work done more efficiently and in the ling run will help the company that I work for grow and expand.  I would definitely recommend this course to anybody who wants to do better in their job and life. Thanks CBA!

Stephanie, Dr. B.K.’s Office, NC

“I truly enjoyed all that was taught here this weekend.  We had a great coach.  Eric really helped us to learn how to wear our hats in the company.  We learned how to be more efficient with our work and being more organized and using our organizing board. I learned the responsibilities of my valuable final product and how to gain control over my station.  I learned how to show great morale in a company and when to use proper ethics.  I learned how to use proper judgement and to always utilize my memos when I do not understand certain things.  I learned that my appearance is key in a company and to always smile and keep a high level of professionalism.  All in all it was a great experience and I had a great time!”

Patricia, Dr. B.K’s Office, NC

“Eric brought a lot of powerful knowledge to our office this weekend.  He provided us with the knowledge and tools to make our office even better than it already is.”

“Implementing the training that we received this weekend will allow us to become more organized, efficient and boost the morale of our staff. Thanks Eric and CBA”

-Sherri, Dr. B.K.’s Office, NC

“I am very thankful for being a part of the training provided by CBA. I believe I am better prepared professionally for every aspect of my life.  Many of the points of this course can be applied both at home and the workplace. I also feel I learned a little more about myself during this course.  And that may be the greatest thing I received from this course. I learned that no matter what your rank you can be a leader whether you lead a corporation or if you’re a leader of yourself.  Furthermore, I learned more about in the practice, how to function as a cohesive unit.  We are an even more well-oiled machine.  I have a greater sense of responsibility of and for myself and just how important I can be to not only my department, but the practice as a whole even at home.  Again, I am thankful for all the wealth of knowledge and leadership training I gained in this course. The future is bright!”

Stephen, Dr. B.K.’s Office, NC


The Chiropractic Business Academy is your source for effective chiropractic marketing, business development (think entrepreneur!), chiropractic seminars, and now: chiropractic products!

Get Chiropractic Staff Trained and Expand!

Chiropractic Marketing Chiropractic Staff Training Chiropractic Training

Get Chiropractic Staff trained and Expand!

Do you know what to train your staff on?

Chiropractic Staff Training Everyone knows they should train their staff. But on what exactly? Why is it important?  Look at your staff as the foundation of a house.  If you built a house on a wobbly foundation, no mortar to keep the bricks together, the bricks didn’t quite match up and maybe some of the bricks were deteriorating, would your house stay up or be stable? No, it absolutely would not.  You would start building and maybe you would get it completely built but then it would come tumbling to the ground.  The same goes with expanding any business.  If your staff are only partially trained, have limited skill and limited knowledge anytime you tried to expand or grow, you may make some head way but then it would come crashing down again.  Then you have that ebb and flow of production going on.  Does this sound familiar?


Employee Training

There are two main things that each of your staff should be trained on.  Their own particular position and every other position in the office.  You may think that your staff already know how to do everything for their position because you  have had them for a year or more.  But how often do they come to you with questions or problems for you to handle that you feel they should know how to deal with by now?  Think back and create a list of all the different things your staff bring to your attention that you think they should be able to handle on their own.  Take the items you wrote and decide what would be the procedure to handle each one. Put those procedures in writing, ALWAYS.  Start by getting your staff trained on those procedures.  Make sure they know it completely and feel confident to handle everything listed without your help.  This is a gradient process, the key is to keep doing it.  The more you do it the more stable your staff become and thus your foundation becomes more stable.                                                                                                                                Now lets build that house (or practice that is)!


performance trainingNow, this is just a little tidbit to get you going.  Remember that the more stable your staff are the more they can handle, the better their performance and the more you can grow and MAINTAIN your growth.  At Chiropractic Business Academy we have many  courses to train your staff.  We have precise and successful systems for Reception, Marketing, Patient Educator, efficiency, organization, chiropractic management, planning, financial planning for profits, policy writing, business planning, hiring staff and more!







The Chiropractic Business Academy is your source for effective chiropractic marketing, business development (think entrepreneur!), chiropractic seminars, and now: chiropractic products!